![]() You own a local LLC that operates a franchise with a big brand. A DBA would let you update your trade name without establishing a whole new business. You registered an LLC or corporation under one name and have rebranded your business to another name. For example, you might incorporate as Acme Media, Inc., and run several media properties within that one business. You own an LLC or corporation and want to operate multiple brands under that company. You’re a sole proprietor or partnership and want to conduct business under a brand name without setting up a separate legal entity (like an LLC or corporation). You don’t want to use your name as your company name.You’re not required to file a DBA to run your business, but this kind of trade name is often useful for business owners. DBA names follow the same state guidelines as LLC and corporation names - in some states, that means they can’t be the same as or too closely resemble the name of an existing business. For example, it lets you accept payments made to the DBA name and include that name on legal contracts.Ī DBA may help protect your trade name from competitors, too, in a way. Instead, it lets you or your business entity conduct business under a trade name, whether you operate as an LLC, a corporation, a partnership or a sole proprietorship. Registering a DBA doesn’t create a new legal entity or endow you with any kind of business license. often call the designation “trading as” or t/a. ![]() states refer to this as a “fictitious name,” and countries outside the U.S. What is a DBA in business? Here’s what DBA meansĭBA stands for “doing business as” - it’s a way to give your business a name outside of an LLC or corporation filing. Some business owners decide one name can’t do it all and instead set up several names for different purposes. How do you choose a name that meets all your needs? What if you run several businesses and only have one LLC? It represents you in public through your branding and behind the scenes in legal documents. Your business name carries a lot of weight.
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